Creating a unique brand is something to be really proud of. As a creative individual, you have thought about something you can offer to humanity, something to solve their problems. You have taken note of the day to day challenges faced by many well-meaning people and you have decided to provide solutions to these problems. So, you create a brand that offers solutions and because your brand offers solutions, people are willing to pay your brand to silver their problems. Now your brand becomes an asset because it provides value to people and also income to you.
Somewhere along the line, you realize another brand has popped up offering similar services as you and maybe even pushing to claim some of your consumers; a competing brand.
The thing about brand competition is that it’s not all negatives, there are healthy competitions that can make you come up with ideas that will take your brand to the next level.
But when a competing brand aims to take you out of the race, there are three proven unique ways to help you outshine your competitors and these are things we can do for you.
- Create something worthy of attention: Ever heard the saying “garbage in, garbage out”? This saying also goes for branding in the sense that what you put in is what you get out. Attention worthy content makes potential clients actually see what you are offering and lean towards your brand. Although the attention span of humans is low these days, once you capture the attention of anyone, you can sell just about anything to them. If your aim is to win the competition, then ensure to put in the time and effort to create something that will draw the attention of potential clients, this will be a breakthrough step for your brand.
- Get a marketing strategy that works: A marketing strategy that works will support your prospective client and keep him happy instead of forcing him to purchase your brand products. You will take your potential client on a journey that shows that you understand him and you support whatever decision he makes while still pitching your offers to him to subtly ensure you carve your brand into his heart. Great marketing creates a high level of trust and rapport and educates your potential client about all the benefits of doing business with you. You might hold onto that prospect for three days or three years before he decides to buy. It doesn’t really matter. As long as you keep delivering value, that person will stick with you and stay tuned in to your message. And when he’s ready to buy, he’s yours.
- Turn consumers to customers: Whatever your competition is doing will matter less to you and your brand if you successfully carry out the first two steps above and deliver a solid blow with this third step. Potential clients become consumers somewhere along the line but even at that, there is no way to guarantee they will return to consume your brand offers later on. The only way to safeguard the return of a consumer is to turn that consumer to a customer. A customer becomes a part of your brand and your brand is your family. You can turn anyone to a customer by ensuring you reward such a person for patronizing your enterprise. It doesn’t even have to be a monetary reward, just offer them something that they will add value. It is proven that restaurants with the most customers are the ones that offer FORTUNE COOKIES to their customers. Of course, these customers know that the words in the fortune cookies are not entirely real, but they stay true to the restaurant anyway because they love the idea of getting something for buying something. These customers will remain loyal to you and your business and will even end up bringing more customers to you. Turning a consumer to a customer will be the winning step against your brand Competitors. It’s pretty interesting actually, you grab your potential client’s attention, you strategically market your brand to him and when he makes a purchase, he becomes a consumer, then you make your consumer always return to you for more, thereby turning him into a customer.
Winning at fierce competitions require you to put your brand out there and religiously guarding your brand values, it is not a day’s job in fact, but the three tips above will ensure your brand stays winning in the race and even outshines your competition.